The Docomo mushroom family have become ubiquitous figures on the marketing infoscape of urban Tokyo. These mascots push DoCoMo’s unique cheaper pricing plans. Their name comes from Jpanese wordplay where ‘dake’ means both ‘only’ and ‘mushroom’ – so DoCoMo -dake can be interpeted as meaning both “only from DoCoMo” and “DoCoMo mushroom”.

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On the slippery slopes of Spain Zakka in the backstreets of Shibuya I came across this Eye Level Billboard for the Neptunes Single. Obviously tied intimately in with the B’APE empire and done up in this rather charming simple style that many Bathing Ape characters & japanese celebrities have be done up in (its a…

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While the game graphics world moves into billions of polygons and pixels, the charming lo-res bitmap look of old Mario is making a comeback as an line of goods and an aesthitic movement in and of its own. More than likely this was kicked off by last years Mario Pepsi bottlecaps. Looks dead cool billboard…

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