Cup of Noodle is running a campaign featuring these giant anima-style posters plastered thru-out Shinjuku Station.. The cool thing was that for the first few days they were up, the posters were just pencil sketch version s of the final images, but unfortunately I didn’t get a picture of those. For more on the instant…

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The Docomo mushroom family have become ubiquitous figures on the marketing infoscape of urban Tokyo. These mascots push DoCoMo’s unique cheaper pricing plans. Their name comes from Jpanese wordplay where ‘dake’ means both ‘only’ and ‘mushroom’ – so DoCoMo -dake can be interpeted as meaning both “only from DoCoMo” and “DoCoMo mushroom”.

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